FC25 RUSH

Development of all motion behaviours for RUSH, a fresh new game mode on FC25 and arguably the biggest new implementation on such a legendary video game.

Integrated in all core modes in EA SPORTS FC™ 25, the new 5v5 Rush experience offers a new way to play and win together.

Inspired by players moves and strategy in a 5v5 game, the wordmark and subsequent animations follow 5v5 formations to design the angles in the typography construction.

It’s in the game.

FC25 Rush - Wordmark

Rush Story | Game modes | 5v5

Rush Wipes + Countdown | Club

Pre-order OOH

Wordmark + Story

Motion Design: Pedro Mota

Agency: Uncommon Creative Studio